Lets talk photography and photography style. I've come to the conclusion that the editorial look we are use to seeing was not done in the camera even in the old days of photography. Yes, sure the lighting and the posing is done live. But that's a credit to the professionals in the field.
An editorial fashion look has a desaturated look, kinda flat feel to the image. It's so common that new photographers have made efforts to get their images to look this way on purpose. I like to call it "the scan look".
Back when we use to shoot film and before copiers were so sophisticated. Sometimes people would simply scan an image/tear sheet on a copier and the result would be a flatter look. The copy would never look like the print. Yet it was placed in portfolios and people got accustom to it. With so many people doing this. I've come to the conclusion this is partially how the look developed. Something just had to be different from the portrait photographers.
Before people start telling me, "you can get that look with an action or in Photoshop". I'm talking about the days before online portfolios were even thought of and before Photoshop came into play with so many action options.
Consider that a lomo camera/film gives a very comparative look to the images as well but that's for another time.
Your thoughts please
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